Brand Resources
Official Wh Chat brand assets and guidelines.

Logo

Our logo represents the connection and communication we enable between businesses and their customers.

Wh Chat
Primary Logo
Download PNG
Wh Chat
White Logo
Download PNG
B
Icon Only
Download PNG

Color Palette

Our brand colors reflect our values of connection, growth, and reliability in customer communication.

#37322F
Primary Dark
#F7F5F3
Primary Light
#2563EB
Accent Blue
#10B981
Success Green
#F59E0B
Warning Orange
#EF4444
Error Red
#49423D
Text Primary
#605A57
Text Secondary
#847971
Text Muted
#E0DEDB
Border

Typography

Our typography system ensures clear, consistent communication across all touchpoints.

Inter
Primary font for body text and UI elements. Modern, clean, and highly readable.
Playfair Display
Serif font for headings and display text. Elegant and professional.

Usage Guidelines

Logo Usage

  • Always maintain clear space around the logo (minimum 1x the height of the logo)
  • Never alter the logo colors, proportions, or orientation
  • Use the white version on dark backgrounds and the primary version on light backgrounds
  • Minimum size: 24px in digital applications, 1 inch in print
  • Do not rotate, skew, or apply effects to the logo

Color Usage

  • Primary Dark (#37322F) for headers and key elements
  • Primary Light (#F7F5F3) for backgrounds and subtle UI elements
  • Use accent colors sparingly for calls to action and important highlights
  • Apply text colors with appropriate contrast ratios (minimum 4.5:1 for normal text)
  • Use the color palette consistently across all materials and platforms

Typography

  • Use Inter for all body text and UI elements
  • Use Playfair Display for headings and display text
  • Maintain consistent font sizes and weights across platforms
  • Ensure proper line height and letter spacing for readability
  • Avoid using more than 3 font weights in a single design

Tone of Voice

  • Clear and simple (no jargon)
  • Action-oriented ('Start conversations that matter')
  • Confident but approachable
  • Customer-first innovation
  • Transparent and honest communication